Bill & Donna Direct
715-392-4006 (WI)
Toll-Free 800-416-7109

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Thank You For Making Us #1! Proudly Serving America for 40 Years

Premium Amsoil Synthetic Oils, Grease, Lubes & Filters

Shop Now, Fast & Factory-Direct!

Oil, Grease & Gear Lubes for Every Engine!

How Can We Help You Today?

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Buy Factory-Direct Nationwide, Fast & Easy!

Bill & Donna Direct 715-392-4006 (WI) | Toll-Free 800-416-7109 Technical Oil Questions  715-399-8324

Shop Now, Fast & Factory-Direct!

We used AMSOIL for a full two years before realizing we could sell this stuff to our friends...and that's how we built a successful business that's lasted over 40 years!

Why Trusted Mechanics Call Us Looking For Amsoil....

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January 26, 2023

What Our Customers Tell Us About Amsoil...

  • Better gas mileage - we find that using Amsoil front to back improves our gas mileage!
  • Less friction in the engine
  • Less engine wear...longer engine life
  • Keeps the engine cooler while you're working...pulling, towing, pushing
  • Less maintenance & downtime (you can change oil at 7500, 10k or 25k miles instead of 3k!!)
  • Better performance in extreme cold AND heat - "cold starts" are hard on your engine
  • Added peace of mind when you're in severe conditions
  • Get more mileage out of your vehicle
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Why Synthetics?

"What's the Big Deal About Synthetics?"

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Many different kinds of base stocks may be used to create synthetic lubricants, allowing a synthetic to be designed for virtually any application.

Rather than being "good enough" for a certain application, they're designed to give you peak power, performance and fuel economy.

Synthetic lubricants are chemically engineered from pure chemicals rather than refined from crude oil. Synthetics are built from base stocks that contain no sulfur, nitrogen or other elements that invite the formation of sludge.

Synthetic lubricants can be used in higher temperatures than refined lubricants without breaking down. Because they resist breakdown, they can be used longer than refined lubricants.

The base stocks from which synthetic lubricants are made feature uniform and smooth molecular structures, which ensures low friction as lubricant layers slide across one another. Reduced friction increases energy through-put for greater fuel efficiency and power...and reduces heat and wear for longer equipment life.

Molecular uniformity also helps synthetics resist thinning in heat and thickening in cold. This helps them protect your engine better than refined oils over a system’s operating temperature range and helps ensure secure sealing.

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Our Customers Love The Power, Protection and
Confidence of Using Amsoil.

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"Runs like new, thanks to Amsoil!"

I purchased the last 3 tractors from Ocala, Florida. Even used tractors are very costly, from $138,000.00 TO $168,000.00. The new models are $400,000 to $415,000. I switch them to Amsoil as soon as they arrive!

The horsepower is 510 with a C18 engine, and with the power box on low it's around 570. One tractor I own is about 9100 hours on tach, and first time on tune up. I put on new injectors, turbo and exhaust manifold and tubes to go in the head. That's about like 450,000 miles on a big truck. It runs like new now, thanks to Amsoil!

The first CAT Tractor was a 1995 model...and now has 16,000 hours on TACH. I load dirt scrapers 22 yards tandem. That's like 44 tons of dirt! Come and see us, we'll have a catfish fry!! Business is very good!

-Alton Boehs, Louisiana

Here's The #1 Thing to Know About Protecting Your Engine:

"Lubrication --or lack thereof-- is one of the MAJOR causes of engine failure."

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Engines and transmissions contain hundreds of moving parts. Their metal surfaces look smooth, but they're actually full of tiny peaks and valleys. When the peak of one surface touches another it causes wear. Wear can lead to costly component damage or failure.

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Your oil should help to minimize engine wear and prevent engine failure.

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Buy Factory-Direct Nationwide, Fast & Easy!

Bill & Donna Direct 715-392-4006 (WI) | Toll-Free 800-416-7109 Technical Oil Questions  715-399-8324

"Amsoil Keeps The Engine Running Cool & Smooth."

"When we took the boat out and he felt the difference, he had an out-of-body experience!"

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"We're right near Lake Lanier, so a lot of people have boats. I'm doing a lot of boat repair these days. When I put Amsoil in, I get a lot of positive feedback. They tell me, "What did you do to my boat? It never run like that!

All of the people I know who have tried Amsoil, they don't QUIT using Amsoil. You put it in your vehicle and you can truly feel the difference. I know of very few products like that.

I refuse to use any other oil.

My neighbor Doug, he has a 2-Stroke Evinrude engine on his boat. Once he ran the 2-Stroke Interceptor Injector oil, he was so excited that he switched his car and truck to Amsoil, too. When we took the boat out and he felt the difference, he had an out-of-body experience!"

 

-Wendell B., Amsoil Dealer

Wendell Bangs, Amsoil Dealer

"We've been in this business forever! Let Us Show You How to Get The Absolute Best Deal!"

We Like Driving & Doing...Not Waiting For An Oil Change!

"Not to Make You Paranoid or Anything, But...

A Lot of People Make Money When Your Vehicle Dies."

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"Every time an engine blows, SOMEONE gets his wings."

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I mean, who can blame them? Its a Dog-EAT-DOG world out there. A lot of industries are hurting right now. Dealerships want to sell you new cars. Mechanics need to make a living, too! If everybody took great care of their vehicles, tow rigs would have nothing to do! And then sometimes when your own car is in the shop, you have to rent another one in the meantime....

Things are getting tight out there, and a lot of people make money when you get stranded on the road. Plus, whatever vehicles you use for work...if that breaks down there's always someone else waiting to take your spot. If you can't get the job done, someone else will.

We're all FOR"creating American jobs" but not that way, folks! Plus, you can buy American-made synthetics and rock THAT all the way to the bank.


In fact, YOU are the only one on Earth who REALLY benefits
when your vehicle lasts for a long time, right?

Change Your Oil on YOUR Schedule!

Options for your gasoline engines & equipment....

"How Often Do You WANT
To Change Your Oil?"

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25k, 10k or 3k?

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All of Amsoil's products are formulated for quality and performance. The extended drain oils are just built to protect your engine over the longer term and use.

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The Original Classic....

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25,000 Miles

Signature Series - 25,000 Miles

Amsoil's Flagship 1-Year/25,000 mile oil. We and many of our customers have been using these 25k oils since the 70s, with GREAT results!!

AMSOIL Signature Series Synthetic Motor Oil provides outstanding anti-wear protection. Develops a strong fluid film that keeps metal surfaces separated, while robust anti-wear additives further reduce wear in "metal-to-metal" contact regions...for maximum engine life.

Amsoil's flagship oil. We & our many thousands of customers have been using 25k oil since the '70s...with great results!

A Mid-Range Option....

7,500 to 10,000 Miles

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XL - 7,500 to 10,000 Miles

Amsoil XL Synthetic provides better wear control, improved high & low-temperature protection. Provides superior performance for up to 10,000 miles/6 months...or longer when recommended in owner manuals.

An excellent oil for those who want all the benefits of Amsoil...and change every 6 months or so. 

"In the Sequence IIIG test, which is normally run for 100 hours, AMSOIL Signature Series Synthetic Motor Oil delivered outstanding wear protection for the camshaft and lifters, even after doubling the test interval to 200 hours. For details, see the Double-Length Sequence IIIG Engine Test Technical Study (G3320)."

To Get the Benefit of a Premium Synthetic....

3,000 Miles

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If you're skeptical but you'd like to TRY Amsoil, start here! 

Amsoil OE Synthetic - 3,000 Miles

Designed to provide better wear control, improved high & low temperature protection and better fuel economy compared to conventional oils. Drain recommendations for many of today's vehicles extend well beyond the traditional 3,000 mile interval. Amsoil OE provides excellent protection and performance for the entire length of the original equipment manufacturer's recommended drain interval.

You're a slave to Big Oil NO MORE!! It's Up To You, Now!

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All of Amsoil's products are formulated for quality and performance. The extended drain oils are just built to protect your engine over the longer term and use.

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"We've been in this business forever! Let Us Show You How to Get The Absolute Best Deal!"

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Buy Factory-Direct Nationwide, Fast & Easy!

Bill & Donna Direct 715-392-4006 (WI) | Toll-Free 800-416-7109 Technical Oil Questions  715-399-8324

If you're just starting with synthetics, you could start with an OE or XL (Extended Life) oil that's designed for change between 7500 and 10k miles. We use the Premium Signature Series 25k oil in all of our vehicles, and many of our customers do, too...since the '70s! I mean, these are your babies, right?!

Amsoil For Max Power & Performance....

How Amsoil Got Its Start....

Amsoil's founder, Lt. Col. Amatuzio, wondered: could you get the same great performance of synthetics in jet engines...for personal vehicles and equipment?

Back when most conventional oils were "good enough", Amatuzio was driven to create something better. In 1972 AMZOIL (the spelling has changed since then!) became the first synthetic motor oil in the world to meet American Petroleum Institute criteria.  The new lubricant performed like no other before it.

Today, lots of brands offer some type of synthetic.  Don't be fooled, though; An oil company can add just one drop of synthetic oil to a quart and call it a semi-synthetic.

"All Oils Are NOT The Same."

"Ok, So How About My X,Y,Z Synthetic? Aren't They All The Same?"

Check Out The Comparison Tests!

Comparison Study of 5W30 Oils

Vegas Taxis Field Study

P.I. Performance Study

75W90 Gear Lube Study

Even among the synthetics on the market, some are better than others. Amsoil is just a step up!

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Every brand serves a certain crowd. Some people want the cheapest product no matter what. Amsoil isn't for them! We're not even trying to compete on those terms...that's not our customer.

What Customers Say....

Amsoil Gets You Total Power,
Performance and Protection for Your Engines

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Driving, Riding, Pushing, Pulling -- Go farther, faster, work and play harder!

Amsoil dealer Paul Makela, on his annual drive from Michigan to California

  • Better gas mileage - In our own equipment, we find that using more Amsoil front to back improves our gas mileage!
  • Less friction in the engine
  • Less engine wear...keeps your engine going longer
  • Keeps the engine cooler while you're working...pulling, towing, pushing
  • Less maintenance & downtime (you can change oil at 7500, 10k or 25k miles instead of 3k!!)
  • Better performance in extreme cold AND heat - "cold starts" are hard on your engine
  • Added peace of mind when you're in severe conditions
  • Get more mileage out of your vehicle
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Buy Factory-Direct Nationwide, Fast & Easy!

Bill & Donna Direct 715-392-4006 (WI) | Toll-Free 800-416-7109 Technical Oil Questions  715-399-8324

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Buy Factory-Direct, Premium Synthetics...At the Absolute Best Price Anywhere!

Get Total Power From Your Engine & Equipment...

With Amsoil Synthetic Oils, Gear Lubes & Filters

High-Temperature Protection and Performance

AMSOIL synthetic lubricants are more stable in high temperatures than refined oils and other synthetics. This stability means less oil consumption, breakdown and oxidation...and that means your engine stays cleaner.

Less Friction = Max Efficiency!

AMSOIL synthetic lubricants allow less friction, so your system can use fuel for work rather than overcoming drag. This also keeps exhaust emissions lower!

Cold-Temperature Protection and Performance

AMSOIL synthetic lubricants remain fluid in temperatures far below zero, allowing easier engine starts, fast lubrication and protection...and maximum fuel economy even in severe cold.

Longer Engine and Equipment Life

AMSOIL synthetic lubricants are stable in extreme heat and minimize engine wear, which increases the overall lifetime of your equipment.

How Can We Help You Today?

Fast & Easy! Straight From The Factory...To YOU!

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Get the Best Deal - As a Preferred Customer!

**The Absolute BEST Deal!! Try our "New Customer" Trial and Save about 25% on everything you buy...for the next 6 months! No hassles, no fuss. Just a great price so that you can try any product at the best price.

America's Getting THIS Right!

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Amsoil is Proudly Made in America, by People Who Know What They're Doing. Manufactured and Shipped Right From Your Local Warehouse.

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Can we make your life easier today? We've been in this business forever. You've spent good money on your vehicles, so let's talk about how this one, simple switch can get you so much more. Max power, protection and performance!

"In a World Where $9 TRILLION Just 'Disappears' From The Federal Reserve...

It's Nice America Can Still Get Something RIGHT."

Talk is cheap, huh?

Amsoil doesn't talk big. It just does the job RIGHT.

Once upon a time, America was about VALUE. Purpose. Quality work. Quality products at a fair price.

We don't have time for clowns. We don't have time for sparkly packages with imitation crap on the inside. That's why we've been selling Amsoil factory-direct, straight to people like you, for over 40 years. 

Hey Friends --

Doesn't look like congress and the big banks are jumping up to bail us out, so I guess we're on our own! Oil's at least one thing we can get right, so we can start those engines and just GO!

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Can you believe these clowns? We can get you set up & on the road while they're still looking for receipts. And those emails....

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Oils Are Not The Same!

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People washed their laundry with sticks and rocks for a long time, too, and that worked pretty good....

Nope.

Conventional Oils Work Okay, But Here's What Goes Wrong.....

Conventional oils (like most people are familiar with) are refined from crude oil. Refining is the process of separating light oil components from heavy
ones.

Crude oil contains a full range of different kinds of molecules. Many are similar in weight but not structure. The refining process can't distinguish such molecules, so conventional oil contains a wide assortment of molecules.

Many of these crude oil molecules are not beneficial to the lubrication process.

For example:

--Paraffin causes refined lubricants to thicken and flow poorly in cold temperatures.

--Molecules containing sulfur, nitrogen and other elements invite the formation of sludge and other byproducts of lubricant breakdown, especially in high temperatures.

Sludge and Breakdown By-Products Significantly Increase Wear.

The different shapes of the assorted molecules of refined lubricants means lubricant surfaces are irregular at the molecular level.

As lubricant layers flow across one another, these irregularities create friction...which consumes power, reduces fuel efficiency and increases heat and wear.

If you're going for "good enough", there's lots of oils that can do the job.

Conventional oils have served us well for generations. Oil guys got rich and built libraries. We honor you, standard oil! But times have changed. We can do a little better now.

In fact, we can do a lot better! We don't need to wash our laundry with sticks anymore!

Conventional oils did their job. It's just that synthetics are designed specifically to function BETTER.

They hold up better in extreme heat, function better in extreme cold...and that means longer engine life.

 

We won't even START on all the reasons why you should question sending more money overseas. Sometimes people stick with what they know just because they're familiar with it. Anyway, let's throw out those laundry sticks...and step up to what the kids are doing....

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"Conventional oils did their job...in their day. It's just that synthetics are formulated to work BETTER ...TODAY.

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"Today, lots of brands offer some type of synthetic.  Don't be fooled, though; An oil company can add just one drop of synthetic oil to a quart and call it a semi-synthetic."

“...With diesel fuel prices edging close to $5 a gallon,
AMSOIL lubricants, filters and additives have saved my
company about $30 a day in improved fuel efficiency.”

Savings realized in the first 15 days with AMSOIL
products paid for his initial investment, Anderson said.
“The remainder of the year that $30 a day went straight
to the bank along with the savings from the extended
drain intervals.”

Terry A., Amsoil Action News
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“With the big hills, high heat and extreme cold we work in, nothing has performed better.” - B.J., WI

From HotRod.com - "Synthetic Vs. Conventional Oil"

"Because a synthetic oil is chemically produced, there are no contaminants in the oil. By contrast, conventional oils contain small amounts of sulfur, wax, and asphaltic material that can promote detonation as well as varnish and sludge buildup. With no wax, synthetics will flow at much lower temperatures than conventional oils.

In fact, synthetic oils are now available with viscosity ratings as low as 0W-30...These oils flow more than seven times faster than a conventional 5W-30 motor oil during initial start-up, yet at normal operating temperatures act like a regular Grade 30 oil.

An 0W-30 synthetic oil is capable of pumping easily at -62 degrees F and flowing at even lower temperatures. Conventional oils are essentially frozen solid at that temperature, so there's simply no conventional equivalent to this new grade. There are 5W-30 conventional and synthetic oils, but even here, the synthetic has a real-world advantage....

Not Just ANY Oil Change Does The Job!

So, Your Oil Matters! But The Typical Quickie Oil-Change Comes From Whatever Cheap Oil They Have In Bulk, In The Back.

This is not to knock mechanics! Great mechanics are like gold. 

You've Spent Good Money on Your Vehicle
...Why Not Take Good Care of It?

"In any business, it takes great people to be curious and look for better ways to do the job."

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Some people HAVE to buy the dirt-cheapest, bottom-of-the-barrel, whatever's in the back, and that's okay!! These are hard times for a lot of people...and they're just barely getting to work and back every day.

And that's a shame...because the best way to keep your vehicle running for a long time, is to take care of it TODAY.

Conventional oil is a bare-bones, short-term solution. It's just not designed to give you any extra performance or engine protection.

Great mechanics WANT to give you the best. 

Our favorite calls come in from cool shops all over the country, asking, "What's this AMSOIL I keep hearing about?!" Good mechanics WANT to give you the best because they WANT you to come back for quality work.

But in every industry, there are some people who just don't care. You might be surprised how much the average mechanic doesn't know about oil.

Often, they just stick with what they know. Plus, for a lot of quickie-changes, their bread and butter is getting you in & out every 3,000 miles.

In any business, it takes great people to be curious and look for better ways to do the job. In ANY business, there will be people who just want to throw some slop together. And they're under a LOT of pressure to get the job done quick. We're cattle to them!

So, when you take your car for a conventional oil change, the "installer" often gives you whatever oil they can buy in bulk. Here's the catch: they have a vested interest in having you come back...again, again...and again....

Is Synthetic Oil Really That Different?

Yep! Here's Why.


Many different kinds of base stocks may be used to create synthetic lubricants, allowing a synthetic to be designed for virtually any application.

Some base stocks are ideal for use in extremely cold environments, others are perfect for use in extreme heat. Some are extremely safe in applications in which refined lubricants pose a fire or explosion hazard. Refined oils simply do not offer the design flexibility synthetics offer.

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From HotRod.com - "Synthetic Vs. Conventional Oil"

"Synthetic lubricants are made through chemical reactions. These new oils aren't synthetic or artificial in the sense that they're manufactured out of whole cloth--they still have the same natural ingredients found in "real" oil.

But in a synthetic lubricant, these ingredients are recombined like a Lego set to yield synthesized-hydrocarbon molecular chains with desirable characteristics and uniformity not found in even the highest-quality traditional motor oils. Typically, the best synthetic oils use a combination of up to three different synthetic base fluids--polyalphaolefin (PAO), synthetic esters, and alkylated aromatics.

Because a synthetic oil's molecules are much more consistent in size and shape, they are better able to withstand extreme engine temperatures. By contrast, the unstable molecules in conventional oil can easily vaporize or oxidize in extreme heat.

...In the real world, most racers have no problem running synthetics up to 290 degrees F under prolonged use, but they get really jumpy when a conventional exceeds 270 degrees F."

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"...In the real world, most racers have no problem running synthetics up to 290 degrees F under prolonged use, but they get really jumpy when a conventional exceeds 270 degrees F."

Is Synthetic Oil Really That Different?

What Our Customers Tell Us About Amsoil...
and What It Can Do For You

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  • Better gas mileage - we find that using Amsoil front to back improves our gas mileage!
  • Less friction in the engine
  • Less engine wear...longer engine life
  • Keeps the engine cooler while you're working...pulling, towing, pushing
  • Less maintenance & downtime (you can change oil at 7500, 10k or 25k miles instead of 3k!!)
  • Better performance in extreme cold AND heat - "cold starts" are hard on your engine
  • Added peace of mind when you're in severe conditions
  • Get more mileage out of your vehicle

What Customers Say....

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"The 0W30-Signature Series Synthetic! This is the top of the line hands down to any other product on the market. After becoming a dealer I switched one of my vehicles from a moly oil to the 0W-30 signature oil. I had complete confidence this would perform better instead of the 10W-30 moly oil that I was using. I got the specification sheets for both products. I realized the moly product was a hydro cracked stock oil with moly added to it. It also had wax added to withstand high temperature operation.

All this became more evident when I used the engine flush to clean the engine. I could hardly believe all the sludge that was in my engine. It was the most awful smelling oil I've ever witnessed. Sure enough I got an 18% increase in gas mileage compared to the so called competitor. My engine idles smoother and acceleration is better too. Thanks, Amsoil!"

-Terry R.

Which Synthetic is Best?

Big oil is produced for mass markets, at the max profit and with the lowest-priced ingredients. Amsoil is designed for people who know the difference...and want the best.

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Every brand serves a different crowd. Amsoil focuses on quality because that's what our customers want.

Just like any other product, companies aim to use the lowest-priced ingredients for their customers. Amsoil starts with performance, and builds the product toward that. 

Amsoil is built for performance, and that's what you get in the bottle.  Amsoil works hard to keep prices down, too, but not at the expense of quality. And the factory-direct prices are fantastic!

A quality synthetic oil should:

  • Minimize engine wear, especially in severe conditions
  • Combat acids and contaminants over extended drain intervals
  • Resist engine deposits and sludge, keeping the engine clean and efficient
  • Resist thickening
  • Perform well under extreme temperatures
  • Maintain fluidity in extremely LOW temperatures, producing less drag on moving parts

So - How Can We Help YOU Today?

Are You Ready to MAKE A CHANGE?

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"Always ask what the vehicle has been through! Every one is a unique patient." -Bill Durand

We've been using Amsoil Synthetics in everything we own...since 1974.

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"What Customers Say...."

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"The 15W40 Diesel Oil! The price is fair and the engine has no build up - I've checked everything out. I have CAT C16 & C18 engines with high hours, on dirt moving tractors." - Alton B., LA

"P.I. is a great product."

"When I added Performance Improver into my 1997 Taurus with stalling issues and poor performance it cleared it up within a day. I use it in my truck and other car and see an improvement in acceleration and gas mileage. I recommend this to all my family, friends, and customers!"  -Ryan M., WI

"At this time, my truck's average is 6.78. The company trucks range from 5.8 to 6.2 MPG. The difference between 6.78 and a fleet average of 6 MPG is over 11%. That's significant savings, and the major difference here is that I use AMSOIL and the company trucks use conventional oil!" - Mike G.

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"Of course I love the oil...but the bypass filter has kept my engines cleaner and cooler. Installation was a breeze and my '84 Land Cruiser is still going strong. I use all the products bumper to bumper." - Michael B., WI
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Most People Just Accept The Big-Oil 3K Oil-Change Myth...Just Like Death and Taxes!

"An Average Driver Can Save Up to 20 Quarts Per YEAR."

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"If you can switch to a better product for less than you're already spending, why in the heck wouldn't you?"

Big Oil kept the game going for a long time....

The truth is, you can actually get the incredible performance of synthetics and spend LESS. When you add up the costs of maintenance, down time, oil & filters, a top-quality synthetic actually totals up to LESS than conventional oil changes.

Big Oil has had it pretty good, don't you think?  Most people are satisfied with "good enough."

Most people accept 3k mile oil changes like death and taxes. That's why lots of people send a good chunk of change off to Big Oil several times a year.  And Big Oil is happy to keep that money coming!

We're all about "creating American jobs" but not that way, folks! Plus, you can buy American-made synthetics and rock THAT all the way to the bank.

You Can Save a Lot of $$ Just
By Taking Care of Your Engine...TODAY.

Amsoil Gets You Total Power,
Performance and Protection for Your Engines

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Driving, Riding, Pushing, Pulling -- Go farther, faster, work and play harder!

Amsoil dealer Paul Makela, on his annual drive from Michigan to California

  • Better gas mileage - In our own equipment, we find that using more Amsoil front to back improves our gas mileage!
  • Less friction in the engine
  • Less engine wear...keeps your engine going longer
  • Keeps the engine cooler while you're working...pulling, towing, pushing
  • Less maintenance & downtime (you can change oil at 7500, 10k or 25k miles instead of 3k!!)
  • Better performance in extreme cold AND heat - "cold starts" are hard on your engine
  • Added peace of mind when you're in severe conditions
  • Get more mileage out of your vehicle

Buy Factory-Direct, Premium Synthetics...At the Absolute Best Price Anywhere!

Get Total Power From Your Engine & Equipment...

With Amsoil Synthetic Oils, Gear Lubes & Filters


"We've been in this business forever! Let Us Show You How to Get The Absolute Best Deal!"

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Buy Factory-Direct Nationwide, Fast & Easy!

Bill & Donna Direct 715-392-4006 (WI) | Toll-Free 800-416-7109 Technical Oil Questions  715-399-8324

P.S. "Every new customer is automatically entered for our Family Random Cash Drawings! Don't miss out...get in today!"

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